Edge of
Belgravia

Edge of Belgravia since it's inception has been commended for it's commitment to design being honoured with awards from D&AD, EPDA & the IDA. With this in mind, working as the only Graphic designer in a small team of four, spearheading their creative direction and design communication has been a pleasure to take on.

I was able to re-affirm the high-end luxury brand, modernising all product packaging, create social media content as well as website content and most notably designing and management of their 2018 product launch campaign. This raised just under a million dollars through crowd funding.

Digital Design

UX

Illustration

Edge of Belgravia

Edge of Belgravia since it's inception has been commended for it's commitment to design being honoured with awards from D&AD, EPDA & the IDA. With this in mind, working as the only Graphic designer in a small team of four, spearheading their creative direction and design communication has been a pleasure to take on. I was able to re-affirm the high-end luxury brand, modernising all product packaging, create social media content as well as website content and most notably designing and management of their 2018 product launch campaign. This raised just under a million dollars through crowd funding.

Digital Design

UX

Illustration

Print

Illustration

Digital Design

Illustration

Edge of Belgravia

Edge of Belgravia since it's inception has been commended for it's commitment to design being honoured with awards from D&AD, EPDA & the IDA. With this in mind, working as the only Graphic designer in a small team of four, spearheading their creative direction and design communication has been a pleasure to take on. I was able to re-affirm the high-end luxury brand, modernising all product packaging, create social media content as well as website content and most notably designing and management of their 2018 product launch campaign. This raised just under a million dollars through crowd funding.

Digital Design

Illustration

02. Solution

The solution needed to be simple and clean, reflecting the high quality of the products into the packaging, re-affirming a sense of luxury and simplicity that was being lost on initial contact with the brand.

We also ran a kickstarter campaign launching the new flagship range showing the product in action, highlighting the quality materials and award winning design.

03. Impact

The current flagship range at the time sold out within 16 week, making way for the new and improved product, launched on kickstarter.

This crowd funding campaign raised over $1 million in 8 weeks.

01. Challenge

Edge of Belgravia required a complete overhaul of their product packaging. Premium products were being delivered in blister packaging, leading to lower customer satisfaction across the premium, mid ranges and affordable ranges.

Secondly to this, new ranges were being developed that needed to follow suite. This required promotional content as well as an initial launch.