Minttulip

Minttulip specialise in digital transformation and adoption. Shaping client behaviours; directing the implementation of new technologies in a wide range of sectors. As Minttulip's design consultant, I was tasked with overseeing all client design collateral in a small team of two. This included websites, launch campaigns, visualising user journeys, process maps and any bespoke design tailored to client requirements.

What follows is a collection of content I was able to deliver for the purpose of acquiring more clients, and deliverables to advance Minttulip as a brand, helping the sales team better illustrate the benefits of partnering with a digital transformation consultancy. Complete with Demo Intranets, Iconography, digital assets and physical equipment.

Digital Design

Graphic Design

Print

Illustration

Digital Design

Illustration

Minttulip

Minttulip specialise in digital transformation and adoption. Shaping client behaviours; directing the implementation of new technologies in a wide range of sectors. As Minttulip's design consultant, I was tasked with overseeing all client design collateral in a small team of two. This included websites, launch campaigns, visualising user journeys, process maps and any bespoke design tailored to client requirements.

What follows is a collection of content I was able to deliver for the purpose of acquiring more clients, and deliverables to advance Minttulip as a brand, helping the sales team better illustrate the benefits of partnering with a digital transformation consultancy. Complete with Demo Intranets, Iconography, digital assets and physical equipment.

Digital Design

Illustration

02. Solution

User journey for typical roles across industries such as banking, retail, NHS, local councils, education, government agencies, private equity and insurance were created.

Storyboards exemplified the new way of working and offered insights on plugging efficiency and knowledge gaps in each organisation.

Internal company hubs were created to empower individuals to get more out of their time and role. These were a centralised space for users to refer to for L&D, user guides, success stories and reaching a network of support within their organisation.

This was also an opportunity for senior leadership teams to reach their people, with a lateral management style. Offering company newsletters, activities and more casual social posts.

In some cases these hubs were developed as a means of sharing business critical news and documentation, strengthening collaboration and more informed employees.

03. Impact

The hubs were a staple of the digital adoption process and were designed and created for each client, alongside the storyboards, user journeys and user guides.

In total thirty clients engaged with with digital transformation and adoption. Below is a demo of content on what was delivered.

01. Challenge

The various challenges we faced ranged from siloed working styles, poor communication, inability for close collaboration, operational inefficiency and little transparency for knowledge sharing and documentation.

Understanding client requirements from each industry we partnered
with required an approach that clearly showed the benefits of adopting a more efficient digital way of working, unique to their role and day
to day tasks.

Illustrating the current style of work, calling out pain points the user currently faces and presenting the case for a more efficient path of collaboration and learning.