Dancepad is taken from the arcade classic Dancemat revolution. The target audience for this campaign are just old enough to remember this, conjuring up a sense of nostalgia. The key activation making this campaign a reality is turning dance into currency. Expression is important to the #DoWhatMovesYou campaign, gamification through dance will help people find their groove with a little competition and rewards to earn. In the spirit of doing what moves you Bacardi have cranked up the volume on your houseparty this summer and made their own party infused with the rhythm of dance. Get the adrenaline pumping and challenge your friends to an old school dance off.

lay it all on the pad as you play the game and win some awesome Bacardi prizes! Dancepad are scouring the cities of the world to see who can move to the groove and shake what they got to find out who will be the undisputed Bacardi Dancepad pro. Coming to cities around the world, this means the party stops when you say it stops. They say it’s 5 o’clock somewhere in the world, and that somewhere is a Bacardi Dancepad houseparty. Tune into the Dancepad website and see a video livefeed of the party happening at cities you’ve never dreamed of seeing before and experience new music and culture at your own events where ever you are.

lay it all on the pad as you play the game and win some awesome Bacardi prizes! Dancepad are scouring the cities of the world to see who can move to the groove and shake what they got to find out who will be the 

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Dancepad is taken from the arcade classic Dancemat revolution. The target audience for this campaign are just old enough to remember this, conjuring up a sense of nostalgia. The key activation making this campaign

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