Emporium is campaigning to lower the voting age to 16 & 17. The debate on this topic falls flat and is stalemated in the current political climate. Therefore, the life of an online petition is also short lived. Emporium is going the old fashioned way, imploring MP’s to support an increasingly engaged generation; creating a brand that shouts with both online impressions and real world application. Transcending your average short lived campaign, Emporium attempts to make a brand for genuine impact and physical engagement with the products on display. Emporium will be a brand that skips the squabbling of online petitions and political lobbying, instead offering a stage for opinions and demands to be heard. It is time to champion
16 and 17 year old voter rights, unifying their voice.

Turning to a new wave of influence in this digital age, the 16 - 17 voters. This young audience navigate the complexities of traditional media online day to day exemplifying a resilience and hope, most recently showcased in the Scottish referendum success. This is a generation becoming more outspoken on matters that will come to effect them the most. Emporium is a campaign that speaks to this initiative, poking fun at the absurdity of media in it's current condition and the political system, drawing in a wide audience across the opinion spectrum. This campaign invites young and
old to better understand how the 16 - 17 right to vote can revolutionise politics for the better.

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