Edge of Belgravia since it's inception has been commended for it's commitment to design being honoured with awards from D&AD, EPDA & the IDA. With this in mind, working as the only Graphic designer in a small team of four, spearheading their creative direction and design communication has been a pleasure to take on. Edge of Belgravia understands the crucial role of good design, marketing their products to be held in high regard has been challenging, especially with the added responsibility of being the only team member with a creative background.
Referring directly to the founder and director has left an appreciation for the business end of things, considering sales, tailoring to different international markets, presenting to buyers and organising cross-promotional work. In my time I have been able to re-affirm the high-end luxury brand, modernising all product packaging, create social media content as well as website content and most notably designing and management of their 2018 product launch campaign. This raised just under a million dollars through crowd funding.