Introducing Beergarden, a blossoming package design for your inner city dwellings. Bringing you the great flavours of the Southwolds whilst adding a splash of colour to your turf. With every purchase you will receive a seed packet to fill your discarded packages and give your Beergarden a taste budding start; whether it be a crate of beers or a box of something stronger to satisfy your tipple. The drinks are for you, for your Beergarden however, Just add water. Adnams will provide all the ingredients you need to get started including the flowers of your choosing, soil and all the dry nutrients needed to get growing. The packaging is designed to look right at home, perched on a windowsill, balcony or table. Choose from a range of five plants to go with your
new packaging. Orchids - Jasmin - Lily - Violet - Helix ivy. The copy for Beergarden takes a unique biblical approach. Adnams & Eve in the Beergarden is a fun, light-hearted premise for the campaigns content. In a series of beergarden festivals, Adnams will host open air events featuring film screenings, stand-up and local bands from different parts of the city. Celebrating the green spaces that are available, providing that perfect summer moment where Adnam can meet his Eve. Bringing the campaigns momentum home. With a dash of life a Beergarden can make city centres a hub for wildlife habitats and put the big issue of sustainability into the hands of everyone.
Adnams Beergarden will be coming to locations across the country providing that summer vibe the country craves every year. With events happening all over tailored for friends and family, be sure to grab a wristband and your very own Beergarden to take home. Bringing a splash of nature to a every grey city.